The very first project developed by GrupoPaisanois located in Apatzingán Valley, Michoacán, it started with the initiative of the local small producers from Michoacán who met GrupoPaisano en el encuentro RENDRUS in RENDRUS (National Network for Sustainable Rural Development Forum) that took place in Toluca, Mexico State, on November 2013, this event was sponsored by SAGARPA.
Invest and develop production and distribution processes for fruit juices in bulk, fruit pulps, fruit quince jelly, marmelades and dehydrated powder of fruits and vegetables produced in Michoacán. Commercialize hundred of thousands of tons of fresh products produced every year. This project belongs to an agricultural cluster supervised by the Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA)and it was born with the association of 500 farmers in Rural Production Societies (Sociedades de Producción RuralSPR) that subsequently were transformed into two integrative companies that receive the required investment to fulfill the mentioned goals.
Foster the productive capacity of micro and small farmers in the region, mobilize the products that remained in the orchards unsold, offer opportunities of employment for the families of the farmers and other day laborers.
The project “Valle de Apatzingán” includes the acquisition of 10 hectares of land for agricultural purpose in Parque Agroindustrial de Úspero –Parácuaro–, it also incorporates the purchase of industrial equipment to process more than 19,000 tons of mango, lemon, grapefruit, papaya, tomato and other endemic products per year, and the commercialization of 333,000 tons of fresh product per year in the international market.
Crear 400 empleos directos, 60 de alta especialidad y 4,100 indirectos, resultará en un aumento sostenible en la rentabilidad de negocio a través de la eliminación de intermediarismo en la cadena de suministro y mejoras en la optimización de cosechas, procesos de empaque y comercialización, las familias beneficiadas serán 4,500.
This project will have a strong impact in the municipalities of: Apatzingán, Buenavista, Gabriel Zamora, Múgica, Nuevo Urecho, Parácuaro and Tepalcatepec.